Globe Telecom PH — Brand Perception Report

7,957 records across social media (FB / IG / TikTok / Twitter) and GlobeOne app reviews (App Store / Google Play PH)

Executive Summary

Strategic perception of Globe Telecom Philippines across three dimensions — Customer Centricity, Agility, and Value for Money — read across social media posts and GlobeOne app reviews.

Clusters by volume

Interesting findings (top 5)

Warning signals (top 5)

★ CMO Takeaway — Dimension 1

Clusters by volume

Interesting findings (top 5)

Warning signals (top 5)

★ CMO Takeaway — Dimension 2

Clusters by volume

Interesting findings (top 5)

Warning signals (top 5)

★ CMO Takeaway — Dimension 3

Competitive Landscape

Share of voice, sentiment toward Globe in conversations naming a competitor, and switching signals across mobile and broadband.

Warning Ops Brief

Operational risks surfaced across the corpus, grouped by category and ordered by severity. Each card carries sample evidence and a recommended action.

Standout Findings

10 wins + 10 concerns leadership should see — viral moments, KOL endorsements, switching stories, specific bugs, regulatory tells. Split for clarity.

Wins (10)

Concerns (10)